Overview of Lahore's advertising scene from the 1960s to the 2000s

 Writing a 7,500-word article on this topic is quite a detailed task. Below is an outline of how I will structure the article:

1. Introduction

   • Overview of Lahore's advertising scene from the 1960s to the 2000s
     
     
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   • Role of posters in commercial advertising.
   • Influence of cultural and economic changes on advertising.

2. 1960s: The Golden Era of Advertising Posters

   • Hand-painted posters and their artistic appeal.
   • Popular brands and products: soaps, detergents, shaving creams, etc.
   • Approximate prices of these products in the 1960s.
   • Influence of international brands entering the Pakistani market.

3. 1970s: The Age of Bold Graphics and Emerging Competition

   • Rise of print advertisements alongside posters.
   • Famous commercial brands and their price trends.
   • Evolution of slogans and jingles in advertising.
   • Shift in consumer preferences.

4. 1980s: The Influence of Television and Consumerism

   • Growth of multinational brands in Pakistan.
   • Changing themes in commercial posters: modernity vs. tradition.
   • Prices of everyday products like shampoos, soaps, and detergents.
   • Introduction of dishwashing liquids, stainless steel scrubbers, and other new products.

5. 1990s: The Era of Digital Printing and Colorful Commercials

   • Shift from hand-painted posters to digital prints.
   • The impact of privatization and globalization on advertising.
   • Price comparisons of essential hygiene and cleaning products.
   • The rise of competition among brands like Lifebuoy, Lux, and Colgate.

6. 2000s: The Dawn of Modern Advertising Trends

   • High-definition posters and billboards in Lahore.
   • The emergence of celebrity endorsements.
   • Price differences in imported vs. local brands.
   • The rise of niche markets (organic soaps, high-end shampoos, etc.).

7. Conclusion

   • Summary of how advertising and pricing evolved over these decades.
   • Impact of inflation and economic policies on consumer goods.
   • Reflection on the nostalgia and legacy of vintage advertising.

Before proceeding with the full article, let me know if you’d like any specific changes to this outline or if you prefer a focus on particular decades or product categories.