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Maria Wasti and Arooj Nasir’s Memorable Shows with Kisan Vegetable Ghee and Oil: A Nostalgic Dive into ‘Kisan Evening Special’ and ‘Kisan Naya Kya Hai’.jpeg)
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Have you ever stumbled across an old clip of Pakistani TV from the 90s and thought—Wow, things were different back then!? There was something so pure, so engaging about those days of STN and PTV when hosts felt like family, and sponsors weren’t just selling products—they were supporting cultural experiences. Two such shows that left a significant mark were “Kisan Evening Special” hosted by Maria Wasti, and “Kisan Naya Kya Hai” hosted by Arooj Nasir. Both were proudly sponsored by Kisan Vegetable Ghee and Oil, a brand that became a household name not just for its kitchen presence but for being part of our entertainment memories.
Let’s take a nostalgic journey into the golden past of these programs. We’ll talk about how the shows started, what made them special, how Kisan as a sponsor added value, and why Maria Wasti and Arooj Nasir became such beloved names because of these iconic programs.
The 90s Vibe: Simpler Times and Sponsored Joy
Before we get into the specifics of each program, let’s set the stage.
The 90s and early 2000s were a golden age of Pakistani television. Channels like STN, PTV, and NTM weren’t just broadcasting; they were curating entire family evenings. TV shows were a mix of drama, culture, cooking, education, and social awareness—crafted with community in mind. Sponsors didn’t just want their logos flashed—they wanted to connect with the viewer. Kisan Vegetable Ghee and Oil was one of the leading brands that understood the assignment.
They invested not just in commercials but in people and programs. That’s how we ended up with Maria Wasti hosting “Kisan Evening Special” and Arooj Nasir leading “Kisan Naya Kya Hai”. These weren't just shows—they were events.
Maria Wasti: The Charming Face of ‘Kisan Evening Special’
When you think of Maria Wasti today, you probably associate her with her powerful roles in serious dramas. But rewind a couple of decades, and you’ll find her cheerful, warm, and effortlessly conversational on Kisan Evening Special—a show that celebrated evening entertainment with a mix of fun, food, and family segments.
What Was ‘Kisan Evening Special’?
This show was exactly what its name promised—an evening special curated to delight families as they relaxed after a day’s work. Sponsored by Kisan Vegetable Ghee and Oil, the show had a little bit of everything: celebrity interviews, kitchen tips, recipes, lifestyle discussions, cultural segments, and even games.
Why Maria Wasti Was Perfect for the Role
Maria Wasti wasn’t just a host—she was a presence. Her warm smile, confident voice, and ability to connect with both the guests and the audience made her an irreplaceable host. She wasn’t over-rehearsed or robotic. She felt like a friend sitting in your drawing room, casually guiding you through an evening filled with laughter, food, and meaningful conversations.
Kisan’s Role in the Show
Kisan Vegetable Ghee and Oil was not just slapping ads in between the show—they were part of the narrative. Every recipe, every cooking segment, and even some lifestyle advice revolved around healthy cooking, home economics, and product use. Kisan cleverly turned utility into storytelling, which made viewers more emotionally attached to the brand.
Arooj Nasir: The Energetic Host of ‘Kisan Naya Kya Hai’
Now let’s talk about Arooj Nasir, another iconic name from the era. Known for her bubbly energy and graceful presentation style, she was chosen to host “Kisan Naya Kya Hai”, a show that was all about freshness, innovation, and what's new—exactly what Kisan wanted to represent.
What Was ‘Kisan Naya Kya Hai’?
The title says it all—“Naya Kya Hai” means “What’s New?”. This show was designed to introduce new trends, new ideas, new recipes, and new ways of living. Whether it was highlighting new kitchen hacks, talking about modern family dynamics, or even showcasing the latest in home décor, the program always had something novel.
Why Arooj Nasir Stood Out
Arooj wasn’t your typical reserved host. She was dynamic, engaging, and always a step ahead in her delivery. Her ability to keep the audience interested while introducing fresh ideas made the show shine. She embodied the very spirit of the word “naya”—new, exciting, and vibrant.
Kisan’s Sponsorship Angle
For Kisan, this show was another opportunity to reinforce their branding as a modern, forward-thinking brand. Instead of simply repeating the same traditional messages, “Kisan Naya Kya Hai” positioned Kisan as a brand that evolves with time and understands the needs of the modern Pakistani household.
How the Two Shows Complemented Each Other
While “Kisan Evening Special” focused more on the family evening experience, “Kisan Naya Kya Hai” was about innovation and freshness. Yet, both shared a deep-rooted philosophy: connecting with the Pakistani household through value-driven content.
Where Maria Wasti brought in warmth and familiarity, Arooj Nasir introduced curiosity and engagement. One was like a cozy evening at home; the other, like a fresh morning with new ideas. The balance between the two formats meant Kisan Vegetable Ghee and Oil had round-the-clock visibility and relevance.
The Power of Brand and Host Chemistry
There’s a reason why people remember these shows even decades later. It wasn’t just the format or the script—it was the chemistry between the brand, the host, and the audience. Both shows were clever in how they incorporated Kisan products into daily life without it feeling forced.
In “Kisan Evening Special,” Maria might introduce a special recipe using Kisan Oil while engaging in a casual chat about parenting. In “Kisan Naya Kya Hai,” Arooj could walk viewers through a time-saving cooking tip that also happens to include a Kisan product.
This seamless integration was revolutionary for the time.
Viewer Connection: Why People Still Remember These Shows
Let’s be honest—there’s a reason we’re still talking about these shows years later.
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They were relatable: The content wasn’t overproduced. It felt natural, organic, and very Pakistani.
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The hosts felt like family: Whether it was Maria’s caring tone or Arooj’s joyful spirit, they felt like our people.
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Kisan became part of the household: You didn’t just see it in the ads; you saw it in action—in the food, the tips, the culture.
Behind the Scenes: What We Know About the Production Style
Though not a lot has been publicly documented about the production teams behind the two shows, industry insiders say that both productions were handled with great attention to cultural relevance and viewer behavior.
The teams worked closely with Kisan’s marketing unit to ensure that the messaging was consistent but not overwhelming. It was more about creating emotional moments that associated the brand with trust and daily life.
The Evolution of Brand-Supported TV Programming
Today, we see brand placements in dramas, YouTube videos, and influencer content. But the foundation for this was laid by shows like “Kisan Evening Special” and “Kisan Naya Kya Hai.”
Kisan wasn’t just putting its name on a title; it was investing in content, hosts, and households. They proved that a brand can grow not just by advertising to people, but by becoming a part of their stories.
Where Are They Now? Maria Wasti and Arooj Nasir Today
Maria Wasti
She’s now one of Pakistan’s most respected actresses, known for her roles in intense dramas and her off-screen activism. Yet, many fans still remember her early days of hosting and credit “Kisan Evening Special” as the show that revealed her charm to the broader public.
Arooj Nasir
Arooj has moved into more artistic and lifestyle ventures. Her unique aesthetic sense and public presence continue to draw admiration, and for many fans, her energetic hosting of “Kisan Naya Kya Hai” is still etched in memory.
Cultural Impact: More Than Just Cooking Shows
It would be an understatement to call these programs just cooking or lifestyle shows. They were cultural touchstones. They introduced the idea of sponsored trust—where a brand’s association with values and content could build long-term loyalty.
They also set a precedent for female hosts taking center stage—not just as eye candy or secondary characters, but as the main event.
Nostalgia Factor: Why We Crave This Content Today
In today’s hyper-commercialized media world, where content is either too polished or too chaotic, many viewers long for the authenticity of the 90s.
Shows like “Kisan Evening Special” and “Kisan Naya Kya Hai” offered:
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Connection over curation
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Stories over scripts
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Trust over tactics
And perhaps that’s why so many viewers still look for these episodes online, discuss them on forums, and remember them fondly in conversations.
Conclusion: A Legacy That Still Shines
To sum it all up, Maria Wasti’s “Kisan Evening Special” and Arooj Nasir’s “Kisan Naya Kya Hai” were more than just TV programs. They were moments in our cultural timeline—moments that brought families together, made us trust a brand more, and introduced us to two incredible hosts who left a lasting impact.
Even today, when you walk into a kitchen and see a tin of Kisan Vegetable Ghee, you might just remember that cheerful evening show with Maria or that lively, inventive chat session with Arooj. Because some content doesn’t fade—it lives on in memories, homes, and hearts.
Have memories of watching these shows? Or maybe you cooked one of the recipes featured? Share your nostalgic stories and let’s celebrate this golden chapter of Pakistani TV together.
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