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Thursday, October 2, 2025

The Landscape of Pakistani Advertising and Shaving Cream in the 1990s

 Hey — this is a fascinating memory-gap kind of topic. I tried digging up info about Aijaz Aslam in the “Touchme Natural Shaving Cream” commercial from the 1990s, but couldn't find reliable sources confirming its existence, details, or showing that Aijaz Aslam specifically did that ad. What I did find instead are many references to his later work, his modeling/acting career, and his ventures into skincare and grooming. So this article will be partly speculative, reconstructing based on what is known about Aijaz Aslam, what was typical in Pakistani advertising in the 1990s, and how such a commercial would (or might) have worked, but not a factual chronicle of the ad itself because the evidence is thin.

If you want, I can also try to locate archival video or magazine evidence to verify or correct some of these speculations. But here is an article imagining and analyzing how “Aijaz Aslam Worked It in the Touchme Natural Shaving Cream Commercial in the 1990s,” mixing what is known + what seems plausible — in a conversational tone, with SEO-friendly headings.


Who Is Aijaz Aslam? A Walk Down Memory Lane

Aijaz Aslam (often stylized “Aijazz”) is a name many Pakistanis of certain generations will instantly recognize. Actor, model, entrepreneur — his career spans decades. (Social Diary Magazine)

  • He began in the early 1990s, doing modeling and small screen roles. (Social Diary Magazine)

  • Over time, he built a reputation not just for acting, but also for style and grooming. His physical appearance and sense of fashion became part of his “brand.” (profilepk.com)

  • More recently (as of 2020), he expanded into the skincare and grooming business, launching organic / herbal product lines under his name. (Images)

So in context, if he had done a commercial in the 1990s for something like Touchme Natural Shaving Cream, it would have fit well with where he was then — image, grooming, presence, early-90s style advertising.


The Landscape of Pakistani Advertising and Shaving Cream in the 1990s

To understand how such a commercial might have been crafted (or was likely crafted), we need to recall how advertising in Pakistan in the 90s worked, especially for grooming products:

  • TV commercials (Doordarshan-like / PTV + private networks as they started) were more formal in style than many of today’s. Lots of close-ups, slower pacing, clear voice-overs.

  • Male grooming products like shaving creams, after-shave lotions, etc., were less flashy than for women’s cosmetics, but they emphasized “smooth shave,” “no irritation,” “cool, refreshing scent” etc.

  • The visuals often included men getting ready: shaving lather on face, the razor, maybe a splash of water, facial close-ups, then the final “clean, confident male face.” Style of clothes often neat, classic.

Given Aijaz Aslam’s modeling background, such commercials often used him (or someone like him) as the aspirational male: well-groomed, confident, with ideal lighting and grooming.


Imagining the “Touchme Natural Shaving Cream” Commercial Featuring Aijaz Aslam

Since I didn't find concrete archival proof, here’s a reconstructed picture of how the commercial might have looked, why it might have been powerful, and how Aijaz might have “worked it”.

Visuals & Aesthetic

  • Opening shot: A close-up of the shaving cream tube labeled “Touchme Natural Shaving Cream,” likely on a bathroom sink counter, maybe next to a mirror. Light, clean bathroom setting.

  • Aijaz Aslam enters the frame: fresh face, maybe shirt collar open, natural light or soft studio lighting. He picks up the cream, applies a small amount into his palm or directly onto his face, lather begins.

  • Focus on texture: the lather is creamy, maybe meant to look natural, maybe with a green tint or some herb-leaf imagery to emphasize “natural.”

  • Shaving scene: Aijaz uses a razor, shaving, then rinses, towel-dries his face. Close-up of his skin: smooth, no irritation. He looks in the mirror, nods, smiles — satisfied.

The Message / Tagline

  • Tagline could be something like: “Touchme Natural — Smooth, Gentle, Confident” or “The natural way to shave, for the real you.”

  • The voice-over would emphasize “natural ingredients,” perhaps “no harsh chemicals,” “soothing for skin,” “cool fragrance,” etc.

  • Possibly a small slogan like “Because your skin deserves the tender touch” or “Feel naturally confident every morning.”

How Aijaz Aslam “Worked It”

What I mean by “worked it” here:

  • Charisma & Presence: Even then, his modeling background meant he knew how to carry confidence with grooming. Clean cut, well-styled hair, well trimmed, posture, expression.

  • Facial expressions: Perhaps glancing in mirror, approving look, slight smile. Cup of water splash, letting water run, maybe a shot of wiping stubble, then close-ups of texture.

  • Voice / demeanor: If he spoke (in the ad) or even if voice-over, the tone would have been confident, reassuring. Natural, but aspirational.


Why Such a Commercial Could Be Memorable in the ’90s

Assuming it existed, here are reasons it might have stuck in people’s memories:

  1. Emergence of localized grooming ads — it was a time when men’s personal care in Pakistan was growing; grooming products started being marketed more as lifestyle, not just utility.

  2. Use of a well-recognizable face like Aijaz Aslam would lend credibility, desirability.

  3. A sensory appeal: The visuals of shaving foam, smooth skin, clean bathroom, fragrant cream — things you don’t forget if done well.

  4. “Natural” message: Even then, “natural” or “herbal” was a differentiator. If Touchme Natural used that in its marketing, people would remember it more, because most shaving creams didn’t highlight being natural/herbal (or less harsh) so much.

  5. Repetition: Regular TV slots (morning grooming shows, breaks in prime time) would help imprint.


Why There’s Uncertainty About This Specific Ad

While many people remember “Touchme” or grooming ads, when I checked:

  • There are no solid archival references confirming an ad with him for Touchme Natural Shaving Cream in the 1990s (TV archives, magazine archives, credible interviews) — at least not ones I could find.

  • All modern sources talk about his recent skincare/grooming product line (2020s) — organic, herbal etc. (Images)

  • There are mentions of his early modeling work, and that he was in advertisements broadly, but I didn’t find that specific cooking up of “Touchme Natural Shaving Cream” with him.

So it’s possible either the ad is real but under-documented, or it's a conflation in memory (people remembering a shaving cream commercial with him but mis-attributing brand, or remembering brand but not actor, etc.).


What We Do Know: Aijaz Aslam’s Grooming & Skincare Connection

To situate why the idea of such a commercial makes sense, let’s look at what is definitely known:

  • Aijaz has launched a natural / herbal skincare line under his name, with grooming products etc. He’s highlighted herbal extracts, avoiding harsh chemicals. (Images)

  • He has always taken care of his appearance, modeling, fashion design, etc. He had clothing ventures, brand identity in “Aijazz” etc. (profilepk.com)

  • In interviews, he emphasizes “locally made top quality products” for grooming and skincare, which implies awareness of the grooming product market in Pakistan and its potential. (somethinghaute.com)

So, even if the specific “Touchme Natural Shaving Cream” commercial is not documented (or I couldn’t locate documentation), the idea is not out of character for him.


SEO-Friendly Reflections / Takeaways

Given this topic (whether the ad existed or not), here’s what someone searching for this could find helpful — and what makes this topic SEO-friendly.

Possible User Search Queries

  • Aijaz Aslam Touchme Shaving Cream Advert

  • Did Aijaz Aslam do a commercial for Touchme Shaving Cream?

  • 1990s Pakistani shaving cream commercials

  • Touchme Natural Shaving Cream ad history

Keywords to Use / Target

  • Aijaz Aslam

  • Touchme Natural Shaving Cream

  • 1990s commercial Pakistan

  • Male grooming ads in Pakistan

  • Natural shaving cream commercial

Why Topic Has Interest

  • Nostalgia: people like remembering old ads, especially when a public figure is involved.

  • Branding history: grooming / skincare brand marketers might want to trace how natural / herbal branding evolved.

  • Celebrity effect: how actors/models like Aijaz helped shape grooming habits.


Conclusion: The Likely Truth & How to Verify

To wrap up, here’s what I think is most plausible:

  • There could have been a shaving cream ad in the 1990s with Aijaz Aslam — perhaps for Touchme or similar brand — but there’s no strong public record of “Touchme Natural Shaving Cream” with him that I found.

  • Memory over decades can blur brand names, exact product descriptors (e.g. “natural,” “herbal,” “smoothing,” etc.), and the actor identity.

  • Aijaz’s later entry into skincare & grooming (with a focus on natural, herbal products) makes people more likely to assume he was always in such ads, even if there is no concrete proof.

If you like, I can try to access archive newspapers, old PTV ad catalogues, or magazine scans, to see if I can find evidence (like a still image or listing) of that commercial. Would you prefer I do that?

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